Digital strategyWhat is a "digital strategy?
In the last few years, the word 'digital' has become increasingly common in the management discourse.
A digital strategy is a plan for maximizing the business benefits of data assets and technology-focused initiatives. A successful digital strategy requires a cross-functional team with executive leadership, marketing and information technology (IT) members.
Whether you have a strategy or not, our philosophy to improving digital marketing is benchmarking to compare where you are now to where you need to be in the future. Essentially, the intention is to create a strategy that can adapt to the fast moving pace of digital. This requires the right people making those decisions within the right kind of framework and then being able to implement those decisions quickly.